We're all about the Memories
Why we are building Trueli
We started building Trueli because something subtle but important started to disappear: the joy of looking back on a moment with the people who were actually there with you.
Every day, billions of photos get taken and buried—trapped in phone galleries, scattered across group chats, or siloed in someone else’s cloud. The result? You remember the moment, but you never quite have it. You’re always missing a piece of the story—especially the part your friends captured.
So we made Trueli. A private way to bring your shared memories together—automatically, effortlessly, and meaningfully.
Trueli scans your camera roll (on device, no cloud uploads) to identify memory-worthy moments, then curates them into collections you can instantly exchange with the people who were there too. No chasing. No uploading. No chaos. Just shared memories—organized and whole.
It’s not a social network. You’re not posting to perform. You’re sharing with the people who were in the picture—literally. Trueli is for people who want to keep it real, keep it private, and keep their memories alive.
Our Values
You capture the moments. We make them Memories
Photos are fragments. Memories are clusters of emotion, people, and context. Trueli curates moments, not files—because memories aren’t about data, they’re about connection.
Never ask for photos from friends again
We’ve all been there. You took some shots, they took some better ones… and you never got them. Trueli makes that exchange automatic and private. Everyone ends up with the full picture.
Sharing should feel natural, not performative.
You’re not chasing likes. You just want to relive that weekend away, that dinner party, that concert. Trueli helps you swap memories with your people—without needing to broadcast anything to the world.
Technology should respect your intention—and your attention.
We don’t sell your data. We don’t track you. We don’t store your photos. We just help you bring memories to life, then get out of your way.
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Real moments deserve a better home
Your memories are worth more than sitting in someone else’s phone or lost in a chat thread. Trueli is the home your shared moments deserve.
We are Trueli and we are on a mission to bring memories to life.