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As we navigate through 2024, a staggering 12.4 trillion photos will have been taken in the world, reflecting our constant urge to capture moments. Is photo sharing fatigue beginning to set in?

With 6.5 billion smartphones now in our hands, it's no surprise that 95% of images originate from mobile devices.

This year alone, we're on track to snap 1.81 trillion photos, marking an annual increase of 10-14% year on year.

Girl feeling overwhelmed with the amount of photos she is receiving from friends
Photo Fatigue - Is it beginning to overwhelm us and bury our memories in our phone galleries.

The impact this is having on our lives

This incessant growth of content captured and exchanged is not just a matter for storage space companies to solve; it's reshaping our digital experiences, turning the joy of discovering, capturing, and receiving memorable moments from friends and family into a relentless accumulation of content, and making what was once a pleasurable task into a worse experience than ever before.

The consequence? Lost moments, endless scrolling to find that perfect photo to send to someone who asked for it days ago, and, most importantly, the feeling that we are now drowning in a sea of digital excess, with the very tools that once helped us capture and relive our experiences, now overwhelming us.

It's clear that AI has a part to play in not only organising our media but also in how we share memorable moments with each other. We need intelligent solutions to manage our growing connections and networks, memory collections, and life events that we share. AI can do this in a responsible and safe way with minimal loss of privacy.

New solutions for modern problems

Trueli is focused on solving the missing moments problem for people. Our solution curates, organises, and adds meaning and social context to collections of photos and videos, organising them into instantly shareable collections of memories – it's about times, places, and people.

This approach ensures that photos and videos stay accessible and are not only organised but also enriched with meaning, ready to be shared and exchanged with friends and family.

In today's tech dependent world, we're facing a silent epidemic that's not just overwhelming but also sneakily disrupting our digital zen—digital clutter (it's everywhere).

A woman overwhelmed by digital clutter on her phone
Digital clutter in the modern age

Made with Dall-e for Trueli 2024 Imagine this: the average person has a whopping 2,800 photos clogging up their phone storage. That's not just a number; it's a vivid illustration of how deeply entrenched we are in the habit of digitally hoarding moments.

The ritual of whipping out our phones to capture everything from fleeting memories has become second nature. We're constantly on the hunt for that perfect shot, often ending up with a half dozen versions of the same image, and let's not even start on the screenshots, notes, and random memes we save "just in case." This relentless accumulation doesn't just eat up storage space; it turns simple tasks like finding a specific photo or a note into a frustrating digital treasure hunt.

The impact goes beyond mere annoyance. It represents a significant shift in how we interact with our digital environments, turning our devices into black holes of forgotten content.

Trueli is changing all this.

The app boasts a seamless experience, crafting shared memories from events while liberating users from the tedious task of sorting through duplicates and irrelevant content.

It transforms thousands of photos in your gallery into instantly sharable memories, saving you time and effort. Further, it allows people at events to swap memories with each other in private so they never miss moments again.

Intrigued yet? Read the entire article on MSN here.

Back in the 2010s WhatsApp reimagined how cross-platform and cost effective daily communication works. It was ground breaking and since then it has become the default messaging app for millions of people across the world. Similarly Trueli is now reimagining how the sharing of memories works in the overwhelming world of digital clutter in the 2020s.

Woman looking at the amount of photos in her gallery feeling overwhelmed
Trueli - Organises photos into digital collections automatically

With 57,000 new photos being taken worldwide every second, people are drowning in their digital clutter and more often than not their memories get lost in their phone galleries and chat apps.

Trueli is the answer and is being built with the sole purpose of helping people rediscover past moments, preventing them from being buried in digital noise while ensuring seamless sharing of new memories between event participants as they happen.

It does this through it's Memory Mesh technology which is powered by AI/ML . It helps people crowd source, curate and organize photos and videos taken at social events they attend into a private feed of memories in real-time. No more awkwardly asking multiple people to text or post their best shots for you to download and organize. It's a game changer.

In the end, Trueli solves today's dual dilemma around memories - rescuing those once meaningful events, photos and videos fading into the digital abyss while effortlessly gathering and sharing new moments with those who matter.

Reclaiming past nostalgia and connecting present memories - that is Trueli’s purpose.

Learn more about how Trueli is Taming the photo tsunami and helping people regain control over life’s cherished moments.

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